新西兰奥克兰代写作业:视频点播行业

2019-02-19 22:47

视频点播行业需要大量的资金，因此，潜在的进入者面临着获得他们想要提供的电影许可的巨大沉没成本。此外，考虑到这个市场，仅仅试水对于一家公司来说太贵了。一家成熟的视频租赁零售商已经拥有向人们营销电影的经验，这让他们相对于潜在进入者拥有体验优势。例如，Netflix投资4000多万美元推出流媒体视频服务“现在观看”(Watch Now)，震惊了许多股东[6]。这些股东的反应只突显了此类沉没成本的风险。Netflix的“Watch Now”功能将与其正常的在线DVD租赁网站完全整合。如果一家公司没有像Netflix的CineMatch这样拥有电影推荐算法的网站那样的技术优势，那么它将处于非常不利的地位。此外，Netflix的网站alreay拥有大量的用户评论和输入，这是一家新公司多年来无法匹敌的。提供高质量下载的技术也是一个进入壁垒，但是这个壁垒很小，因为这种技术可以从第三方获得许可。在这个市场上，产品差异化的表现形式是下载的电影质量参差不齐，但需要注意的是，所有的公司至少都必须提供与DVD质量非常接近的质量，以确保有鉴别力的客户继续使用他们的服务。除了质量，公司提供的服务类型也存在差异:流媒体电影、永久下载或有限时间下载。总而言之，在这个行业中，除了那些已经拥有在线电影租赁/销售经验、经验最丰富的公司外，所有人都很难进入这个行业。这些公司更有可能在这个市场蓬勃发展，因为他们的经验，声誉和可识别的品牌。
新西兰奥克兰代写作业:视频点播行业
The Video on Demand industry requires a significant level of capital, so potential entrants face the large sunk costs of acquiring licenses to the movies they want to provide. Moreover, it is too expensive for a firm considering this market to merely test the waters. An established video rental retailer already has experience in marketing movies to people, giving them an experience advantage over potential entrants. Netflix, for example, invested over $40 million to launch its “Watch Now” streaming video service, shocking many shareholders[6]. These shareholders’ reactions only highlight the risk involved with such sunk costs. Netflix’s “Watch Now” feature will be fully integrated with its normal online DVD rental website. A firm without the technological advantage of a website with movie-recommendation algorithms like Netflix’s CineMatch program is at a significant disadvantage. Moreover, Netflix’s website alreay has reams of user reviews and input, that a new firm would be unable to match for years. The technology to offer high-quality downloads is also a barrier to entry, but this barrier is small because such technology is available for licensing from third parties. In this market, product differentiation takes the form of varying quality in the downloaded movies, yet it should be noted that all firms will at least have to offer quality that is very close to DVD quality in order to ensure that discerning customers continue to use their service. Besides quality, differentiation exists in the type of service offered by a company: streaming movies, permanent downloads, or limited time downloads. In sum, this is an industry where entry is difficult for all but the most experienced firms with already established online movie rental/sale experience. These firms are more likely to thrive in this market due to their experience, reputation, and recognizable brand names.

• 上一篇：新西兰奥克兰assignment代写:第一修正案
• 下一篇：新西兰奥克兰护理学代写:精神健康