惠灵顿论文代写:互动的展示平台

2019-02-17 20:16

因此，今年的主要特色无疑将是在6月，届时世界杯将打破所有赞助记录，并将成为品牌与消费者进行前所未有的互动的展示平台。各大品牌将试图效仿品客，后者是雅虎的合作伙伴。2004年欧洲杯期间的体育报道，以建立对其“梦之队”概念的认识。(Evans, 2006)对于赞助商来说，这样的收视率数据强调了为什么与足球赛事以及任何重大体育赛事联系在一起是如此重要。因此，Cornwell等人(2005)得出结论，体育赛事的赞助现在已经成为一种主流的营销传播工具。然而，尽管赞助涉及为未来潜在的传播价值预付费用，但广告提供了一种更可知、更可控的传播。此外，尽管赞助需要杠杆:除了获得最大价值的赞助费用之外，促销支出往往是赞助最有价值的杠杆。赞助也可以针对消费者、渠道成员、金融机构、政府、社区和员工。因此,为了衡量体育赞助营销和品牌的完整有效性,本文将审查几个不同的学术期刊有不同方法,从实证研究更纯理论的方法,试图判断期刊的最成功的方法的方法将检查的详细审查,结论将试图找到最有效的方法,以及评论比赛赞助的真正价值在现代营销的背景下。虽然方法论分析的主要焦点将是实证、实践、研究和更抽象的理论模型之间的对比，但可能会有更重要的分析包含在以市场营销范式为主要方法的文章中。在锦标赛赞助的背景下，范式方法着重于检查特定的思维模式，包括营销人员设计的活动，以及体验这些活动的目标受众。因此，与纯粹的实践或理论方法相比，范例对锦标赛赞助的有效性提供了更深入的见解。然而，一个多范式方法提供了更大的洞察力，因为它看到了不同的思维模式在目标部分，以及在同一部门，甚至是同一家公司的营销人员之间。这种程度的复杂性意味着多范式并不经常用于锦标赛赞助的环境中，但是无论在哪里遇到它们，都会使用Burrell和Morgan(1979)在多范式上定义的四种交互范式来识别和分析它们.
惠灵顿论文代写:互动的展示平台
As a result the main feature of the course of the year will undoubtedly be in June, where the World Cup will break all sponsorship records, and will be the showcase for brands to interact with their consumers like never before. Brands will attempt to emulate Pringles, which partnered Yahoo! Sport’s coverage during Euro 2004 to build awareness around its ‘dream team’ concept. (Evans, 2006) For sponsors, such viewing figures underline why it is so important to be associated with football tournaments and indeed any sports tournaments of magnitude. As a result, Cornwell et al (2005) have concluded that sponsorship of sports tournaments has now become a mainstream marketing communications tool. However, whereas sponsorship involves a fee paid in advance for future potential communication values, advertising offers a more knowable and more controlled communication. Furthermore, whereas sponsorship requires leveraging: promotional spending in addition to the sponsorship fee to obtain the greatest value, advertising is often sponsorship’s most valuable leverage. Sponsorships may also be directed toward consumers, channel members, financial institutions, government, community, and employees.As a result, in order to gauge the full effectiveness of sports sponsorship on marketing and branding, this review will review several different academic journals with varying methodologies, from empirical studies to more pure theoretical approaches, in an attempt to judge the most successful approaches The methodologies of the journals will be examined in more detail at the end of the review, and the conclusion will attempt to uncover the most effective methods used, as well as commenting upon the true value of tournament sponsorship in the context of modern marketing.Whilst the main focus of the methodology analysis will be on the contrast between the empirical, practical, studies and the more abstract, theoretical models, there may be more important analysis contained within the articles which use marketing paradigms as their dominant approach. Within the context of tournament sponsorship, the paradigm approach focuses on examining the specific thought patterns, both of the marketers designing the campaigns, and the target audience experiencing them. As a result, paradigms offer a much greater insight into the effectiveness of the tournament sponsorship than pure practical or theoretical approaches. However, a multi paradigm approach provides even greater insight, as it looks at differing thought patterns within target segments, and between marketers in the same sector, or even the same firm. This degree of complexity means that multi paradigms have not often been used in the context of tournament sponsorship, but wherever they have been encountered, they have been identified and analysed, using the four interacting paradigms defined by Burrell and Morgan’s (1979) work on multi paradigms

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