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悉尼assignment代写:成本领先战略
2017-01-28 00:25
悉尼assignment代写:成本领先战略目前,该组织无法使用成本领先战略,因为该组织有一个非常份额的总市场份额。在线以及储存环境食品杂货市场是导致乐购,利用其价格优势,公司享有作为一个结果,不同的经济,另一方面,Ocado无法完成不同的经济规模,在市场的领军企业或其他组织处理。因此,成本领先战略不能有效地利用组织 组织一直在使用的策略,最好被描述为差异化战略。Ocado是鉴别产品由于其仓库已经发展称为客户实现中心已经帮助组织识别其产品的市场竞争对手直接供应(Bond,201)。然而,该组织已经完成的分化并没有使该组织收取溢价,而该公司一直从事价格战与其他在线和传统商店在市场上。此外,全国各地的目标市场对价格非常敏感,所以差异化因素已经抓住了为组织提供竞争优势
悉尼assignment代写:成本领先战略
Presently the organization is unable to use the cost leadership strategy because the organization is having a very minute share of the total market. The online as well as the store-environment grocery market is lead by Tesco that is using its price advantage that the firm enjoys as a result of different economies On the other hand, Ocado is not in the position to accomplish different economies of large scales that are at disposal of the market leader or other organizations in the market. So the cost leadership strategy could not be used effectively by the organization
The strategy that the organization has been using could best be described as the differentiation strategy. Ocado has been differentiating its products because of direct supply from its warehouse that has been developed known as Customer's Fulfillment Centre that has been helping the organization to distinguish its offerings from the competitors in the market (Bond, 201). However, the differentiation that the organization has accomplished has not enabled the organization to charge premium price rather the firm has been engaged in price war with other online and conventional stores in the market. In addition, the target market across the country is very sensitive to the price, so the differentiation factor has seized to provide the organization with competitive advantage
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