墨尔本代写assignment:文化分析

2017-06-17 22:43

文化分析也可以为营销策略的制定提供各种指导，事实上，当一个公司进入一个新的市场，在国外市场时，就必须研究人口和社会、历史和文化。我们可以通过公共信息来源获得一些数据，以及其他数据，这些数据必须由公司自己收集。关于文化和一个国家的社会习惯，我们可以用文化维度理论由两位教授为指导，但也有必要制定一个具体的研究，因为每一个产品都是不同的，它是分析是促进新产品在国外对于不同文化维度最重要的方式。如何将文化维度在营销方面的？例如，我们知道，由于理论阐述的吉尔特·霍夫斯塔德，美国具有较低的权力距离，在市场营销方面，翻译应该在广告和促销的沟通必须是非正式的和友好的。在情况完全不同的国家，对一个新产品的消息必须沟通，产品是社会公认的。这些假设为出发点，从他们的一部分，该公司将要分析的具体的国家考虑将推出，从而创造出了一个商业活动随着市场新产品的文化的伟大成果。
墨尔本代写assignment:文化分析
The cultural analysis can also provide various guides to develop the marketing strategy, in fact, when a company is entering in a new market, in a foreign market, it is necessary to study the population and the society, the history and the culture. There is some data that we can obtain by public sources of information, and other data that has to be collected by the company itself. Concerning the culture and the habits of the society in a certain country, we can use the cultural dimensions' theory developed by the two professors as a guideline, but it is also necessary to make a specific study, for the reason that every product is different and it is important to analyze which is the greatest manner to promote a new product in a foreign country regarding the different cultural dimensions.How to apply the cultural dimensions in a marketing context? For instance, we know, thanks to the theory elaborated by Geert Hofstede, that United States has low power distance, in marketing terms that should be translated in commercials and promotions where the communication must be informal and friendly. In countries where the situation is totally different, the message for a new product must communicate that the product is well accepted in the society.These assumptions are the starting point, a part from them, the company will have to analyze the culture of the specific country itself taking into account the new product to be launched and thus create a commercial and a campaign with great results in that market.

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