Business Analysis 代写:目标市场

2017-01-17 11:14

除了网上零售商利用，B&W齐柏林飞艇也可以使用其他媒体更好地达到它的目标市场。也许这可能包括苹果位于世界不同地区的商店以及苹果公司在世界各地使用的零售连锁店.。这样的策略将确保B&W齐柏林飞艇iPod基座和在那里存在的产品的高需求的领域提供产品的广泛分布。通过这种方式，该组织将正确地渗透在市场上，并将在其完成销售目标的位置。 组织，而不是利用标准化的分配方法应该使用一些本地化的方法。例如，尽管中国现在拥有世界上最多的互联网用户，事实上，在国内电子商务普及率远远低于西方同行。这意味着，如果B&W齐柏林希望在国内完成分销目标，组织将需要把更多的精力集中在传统的零售商提供不同的消费电子产品和销售音乐和乐器（Hofstede，2001）。此外，如果组织希望在日本发行的产品，还需要在定价方法的一些改编，通常他们的许多配电网参与国家本质上增加了配送成本，如果B&W齐柏林飞艇的愿望实现其盈利目标的国家需要在定价方法相应调整的巢穴。

Business Analysis 代写:目标市场

In addition to the utilization of online retailers, B&W Zeppelin could also use other medium for better reaching its target market. Perhaps this may include the Apple's stores located in different parts of the world and the Apple's retail chain that the company has been using in different parts of the world. Such a strategy will ensure the extensive distribution of B&W Zeppelin iPod docks and the availability of the product in the areas where there exist high demand for the product. Through this way the organization will properly penetrate in the market and will be in position to accomplish its sales target.
The organization instead of utilizing the standardized distribution approach should use some localized approach. For example, although China now has the world's largest number of internet users, the fact is that the ecommerce penetration in the country is far less than their Western counterparts. This in turn implies that if B&W Zeppelin wishes to accomplish the distribution objectives in the country, the organization will be required to concentrate more on the conventional retailers offering different consumer electronics and selling music and musical instruments (Hofstede, 2001). In addition, if the organization wishes to distribute the product in Japan, it also need some adaptation in the pricing approach, as usually their many lairs of distribution network involved in the country that essentially add to the cost of distribution and if B&W Zeppelin wishes to accomplish its profitability goals in the country it need to made corresponding adjustments in the pricing approach.

• 上一篇：没有了
• 下一篇：Business Analysis代写:上海股票市场