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奥克兰assignment代写:研究公司
2017-02-25 01:25

奥克兰assignment代写:研究公司
Hart & Roselender (2003), conducted a field study of company practices at the interface between management accounting and marketing management. Four of the 10 companies included in the field study are engaged in manufacturing. Company A1 was the largest independent UK public company engaged in printed circuit board manufacture, with a turnover in excess of £40 million for the year ending August 1997. Company B is a strategic business unit of a multinational corporation based in Switzerland, and has for many years been a major provider of floor coverings for both the domestic and institutional markets. Company F is a confectionery manufacturer, part of a group whose global turnover for the year to January 1999 exceeded £2 billion, of which almost half was in the UK. The fourth company, Company H is a subsidiary of a multinational healthcare products manufacturer. It specializes in single-patient use surgical instruments for minimally-invasive techniques as well as more traditional surgical instruments. The analysis of the interview materials collected within the 10 companies in our sample reveals that a broad range of practices is presently being pursued at the interface between the management accounting and marketing management functions. It is possible to understand these practices as forming a continuum of relationships between the two functions, relationships that manifest themselves as patterns of cooperation. We identify three relationships: those of a traditional nature, a transitional nature and a synergistic nature.
Karanja, Mwangi & Nyaanga (2000), conducted a survey to observe Management Accounting Tools in SMEs in Kenya. The population of interest was the SMEs stratified in the six pillars of Kenya’s economic blue print Vision 2030. A sample of 120 respondents was purposively sampled, consisting of entrepreneurs and managers in SMEs. Purposive sampling was adopted to achieve high response rates and to enhance sample representation of the population. A multifaceted data collection approaches consisting of structured questionnaires, ethnographic methods and interview guides were used. The quantitative data was analyzed using Statistical Package for Social Scientists (SPSS). The findings showed that SMEs in Kenya have intuitively adopted varying management accounting techniques. From the sample, majority of the SMEs are faced with constraints of capital management. On human capital, a significant value sampled SMEs relies on contract accounts technicians and they rarely subscribe the services of qualified management accountants due to lack of knowledge, perceived difficulties and low compliance levels. There were no recorded attempts to manage intellectual properties though various novel and innovative processes and products were noted. This was attributed to tedious legal requirement and unclear knowledge management practices. Drivers for success and business sustenance were the key internal factor that influences the adoption of management accounting practice. The advent of mobile commerce especially the payment solutions such as MPESA, Airtel Money etc which results to competition and an innovation driven market was attributed as the key external factor for the adoption of prudent management accounting techniques.
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