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奥克兰商科作业代写 市场营销策略
2020-08-06 10:04
我们的市场营销和销售策略旨在建立与客户的关系。为了实现这一目标,我们需要确保与其他药店相比,我们以补贴价格提供每种药物。我们还将确保客户最喜欢的药物有充足的库存。我们的员工将接受培训,为顾客提供优质服务。我们理解,我们在为客户提供正品药品和优质服务上保持一致,能够在第一年和头几年将客户数量增加30%左右。我们希望通过在当地大众媒体上宣传我们的业务来介绍自己。我们还将列出我们的组织在黄页广告。我们还将利用互联网进行商业推广。我们也期待做直接营销和推荐。我们将与医院和医疗机构合作。连锁药店:这些是分布在全国各地的特许经营。他们的网点遍布波多黎各。这些药店提供了相当大的竞争,因为他们有吸引力的价格来自规模经济,这意味着他们批量购买他们的产品,并得到理想的折扣。他们的数据文档和良好的网络允许存储病人的数据,如过敏,使他们成为首选的出口之一。良好的价格和适当的记录,我们的病人将使我们的业务有利地竞争连锁药店。当地药店:这些药店在当地有着悠久的历史。他们认识当地的药剂师。我们的业务目标是与当地人建立良好的关系和文化,与这些药店竞争。国际药房:这些药房位于国外,提供网上订购和送货服务。他们的主要优势是他们的产品可能在当地没有。与国外制造商合作将使我们在获得这些药物方面处于更有利的地位。奥克兰商科作业代写 市场营销策略
Our marketing and sales strategiesis meant to generatelasting relationships with clients. To achieve this, we need to make sure we offerevery medication at subsidized pricesin comparison to other pharmacies. We will also ensure that we have adequate stock of the customer’s most preferred medications. Our staff will be trained to offer excellentservice to customers. We understand that having consistency in offering authentic drugs and quality service to the customer service, we are able to increase the customers’ number by around30% in the first year and the first fewyears. We are hoping to introduce ourselves by advertising our business in local mass media. We will also list our organization on yellow pages adverts. We will also leverage on the internet for business promotions. We also look forward to doing direct marketing and referrals. We will partner with hospitals and health care provider.Chain pharmacies: These are franchises that are distributed all over the country. They have outlets all over Puerto Rican. These pharmacies offer considerable competition due to their appealing prices derived from the economics of scale meaning that they buy their products in bulk and get ideal discounts. Their documentation of data and good networking allows storage of patients’ data such as allergies making them one of the preferred outlets. Good prices and proper record keeping of our patients will allow our business to favorably compete with the chain pharmacies.Local pharmacies: These are pharmacies that have long history in the locality. They have known pharmacists to the locals. Our business will aim in developing good relationship and culture with the locals to compete with these pharmacies.International pharmacies: these pharmacies are outside the country and offer online ordering and delivery. Their main advantage is that they may have products that are not available locally. Collaboration with manufacturers outside the country will put our business at a better position to acquire these medications.
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