新西兰代写assignment:制造商乐高(LEGO)

2018-09-30 21:20

丹麦著名玩具制造商乐高(LEGO)并不是不受这些变化的影响。乐高公司面临着巨大的挑战，这要求公司内部进行重大的变革。这包括对公司的供应链管理系统进行改造。乐高集团不得不应对自1932年成立以来最严重的金融危机。乐高的危机从外面看不清楚。事实上，乐高一直保持着品牌认知度。这为他们赢得了英国玩具零售商协会和《财富》杂志的“世纪玩具”称号。乐高是全球第四大玩具制造商，在2004年售出了价值13.5亿美元的玩具。尽管取得了成功，但该公司自1998年以来一直在亏损。乐高有各种内部运营问题。这包括一个复杂而低效的供应链，其中一个阶段由1.1万家承包商组成。为了解决这个问题，乐高董事会在2004年设定了一个目标，要削减20%的物流成本。这导致了将大部分生产外包给新加坡电子制造服务提供商伟创力(Flextronics)的冒险决定。乐高还在捷克共和国建立了一个由DHL运营的配送中心。
新西兰代写assignment:制造商乐高(LEGO)
The well-known Danish toy manufacturer LEGO has not been insusceptible to these changes. LEGO has faced major challenges, which required drastic changes within the organization. This included a transformation of the company’s supply chain management system. LEGO Group had to deal with probably the most significant financial crisis since the company was founded in 1932. LEGO’s crisis was not clearly visible from the outside. In fact LEGO had maintained brand recognition. This earned them the title “Toy of the Century” from the British Association of Toy Retailers and “Fortune” magazine. LEGO was the fourth largest toy manufacturer in the word and had sold US$1.35 billion worth of toys in 2004. In spite of this success, the company was losing money since 1998. LEGO had various internal operational issues. This included a complex and ineffective supply chain, which at one stage consisted of 11,000 contractors. In an attempt to address this problem, in 2004 LEGO board of directors set a goal to cut 20 percent of logistic costs. This resulted in the risky decision to outsource a major part of the production to Flextronics, a Singaporean electronics manufacturing services provider. LEGO also established a single distribution center in the Czech Republic operated by DHL.

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