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澳洲麦考瑞assignment代写:竞争力量
2017-12-08 09:20
在与Flexcar的合并中,它正在美国的50个城市竞争。市场包括加拿大。换句话说,它直接与更大的运营商,如PhillyCarShare[5]和i - go[6],在城市和社区的潮汐生态位上带来独特的竞争力量。此外,他们的基层运营、低廉的租金和非盈利的地位可能会使他们成为寻求汽车共享服务的首选。像Hertz,Enterprise或Avis[8]这样的大型汽车租赁公司可以进入汽车共享市场。赫兹在纽约有4万辆汽车,而Zipcar总共有6500辆汽车。换句话说,大型汽车租赁公司如果选择进入汽车共享市场,就有更好的规模经济,以利用现有设施、专业知识和资金支持。石油价格的上涨对Zipcar来说是一个经济负担,因为它的价格包含汽油。它可能不得不增加它的利率来支付这样增加的费用。这可能会导致成员减少汽车使用,更多的人可能会使用更便宜的公共交通工具或共享他们的游乐设施。这可能会阻碍会员的增长。澳洲麦考瑞assignment代写:竞争力量
With its merger with Flexcar, it is competing in 50 cities in the U.S market including Canada. In another words, it is competing directly with larger operator like PhillyCarShare [5] and I-Go [6] that bring unique set of competitive forces in relation to their tide niche at the city and communities. Furthermore, their grassroots operation, low rental rates and non-profit status may inadvertently make them the preferred choice for business seeking car sharing services.Big car rental companies like Hertz, Enterprise or Avis [8] may make entries into car sharing market. Hertz has 40,000 cars in New York alone while Zipcar has about 6500 vehicles in total. In other words, big car rental companies have better economies of scale to take advantage of existing facilities, expertise and financial support if they chose to enter car sharing market.Rising petrol can be an economic burden to Zipcar since its rate is inclusive of petrol. It may have to increase its rate to cover such increased expense. This may lead to lower car usage by members and more may use cheaper public transport or share their rides. This could hinder membership growth.
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