奥克兰assignment代写:自然环境关注

2019-06-20 00:47

自然环境关注的是“营销人员需要投入的或受营销活动影响的自然资源”。今天，人们越来越认识到保护我们的星球的必要性，其中包括保护我们的自然环境免受工业活动潜在有害影响的必要性。由于咖啡生产者利用自然环境，这方面的宏观环境对澳大利亚咖啡工业具有相当重要的潜力。消费者比以往任何时候都更开始抵制以破坏环境的方式生产的产品。这给制造商带来了压力，要求它们确保所有程序都是环保的，否则就有失去市场份额的风险。这类涉及咖啡生产的问题包括杀虫剂和化学品的使用、制造工厂的污染、生产阶段的过度用水，以及耕作土地对未来自然矿物的侵蚀和耗竭的影响。另外，澳大利亚咖啡市场的咖啡豆供应和价格受自然因素的影响。IBIS世界工业报告指出:“由于中美洲季节条件差和库存低，预计咖啡豆价格将大幅上涨。
奥克兰assignment代写:自然环境关注
The natural environment concerns the “natural resources that are needed as inputs by marketers or that are affected by marketing activities” . Today, there is a growing awareness of the need to preserve our planet, and that includes the need to protect our natural environment from the potentially harmful affects of industrial activities. Since coffee producers make use of the natural environment, there is a potential for this aspect of the macroenvironment to be quite significant to the Australian coffee industry.Consumers, more than ever, are beginning to boycott products that have been manufactured in such a way as to damage the environment. This is putting pressure on manufactures to ensure all procedures are environmentally friendly, or risk losing market share. Such issues that involve coffee manufacturing are the use of pesticides and chemicals, pollution from manufacturing plants, excessive water use in the production stage, and the effect of farming the land in regard to future erosion and depletion of natural minerals.Also, the supply and price of coffee beans to the Australian Coffee market is at the mercy of the natural elements. The IBIS World Industry Report stated that “coffee bean prices are forecast to increase sharply…(as)…the result of poor seasonal conditions in Central America and low stocks.”

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